Internet marketing campaign: is it a load of rubbish?
Internet marketing campaign exposed!
Where do people go when they want to buy a product or service? They go to the google search engine.
93% of these google users will only consider the first 10 results on a google search engine results page. 51% actually click on the #1 result, 16% click on the #2 result, 6% click on the #3 result and 6% click on the #4 result.
So, your company website *should* be in the top 4 results for the keyword search-phrase(s) people will use to find your website.
How do you get your website to the top of google?
Topping google may be achieved with an efficient and effective Internet marketing campaign consisting of:
Search engine optimisation (”SEO”)
1. Analysing the site against 49 SEO conventions – rules applied to site content so it is optimised for precise keyword phrases (”keyphrases”) prospective customers are currently using in search engines
2. Recommending improvements – to the site content – where SEO conventions are violated; and enhancements to the site where SEO standards are improperly implemented
3. Identifying the competitor sites that are currently beating the site in search engines for targeted keyphrases
4. Recommending a long-term strategy to beat the competitor sites in the search engines for targeted keyphrases
5. Implementing above recommendations; primarily through World Wide Web tactics based largely around social media
6. Monitoring the above 5 Internet marketing tactics and adjusting strategy accordingly
Social media optimisation (”SMO”)
1. Link-building: identifying other popular websites – with relevant content – that would be interested in linking to the site
2. Regularly blogging about the site – on other people’s websites – with valuable articles
3. Bookmarking the site across the popular social bookmarking services
4. Establishing and maintaining a presence on social networking, image-sharing, video-sharing and document-sharing websites
5. Creating unique, entertaining and, controversial content so social media website users want to link to the site
6. Monitoring the above 5 Internet marketing tactics and adjusting strategy accordingly
These 12 proven principles are essential to mount a cost-effective Internet marketing campaign for your website. Look for them in any proposal you obtain from an Internet marketing consultant.