Excellent Suggestions For Using Website Development Stats To Your Advantage
Wednesday, March 10th, 2010Your online business is not all about content. Make no mistake about it, content is still important when you provide crucial information, but it’s just one thing that can be optimised on your site. Everyone talks about keyword optimisation within your content and therefore some believe it is the only important part of optimisation.
That is what we are really talking about here – website development optimisation. Start with the content but don’t leave it there. Search engine bots will crawl the entire page for keywords, not just your content. Let’s take a look at other options for tricking out that website and making it sell itself.
The site should be more than just an entry point into the online world. It is your operational base and should give a lot of data about your organisation. Remember to use site statistics to help you improve everything.
What You Should Look For:
A number of different statistics can help you improve the way that search engines look at your site. You can learn something useful from each individual statistic, to tell you how you are doing right now.
1. Page views – How many people look at each page of your website? On a monthly basis, look at the number of page views to see which part of the website development is more popular than another. You might find that certain pages are more popular during certain months due to seasonal offers. Find out which items you should drop and which you should focus on.
2. Unique visitors – You need to find out whether the visitors you get each day are brand-new visitors or repeats. Unique visitors are visiting for the first time. The more unique visits you get the more potential customers you are coming in contact with.
3. Links – For example, outbound links. If you have the right software setup, you can check to see if, for example, somebody clicks on your Stumbleupon icon to bookmark one of your best blog posts. Any ads you post can also be tracked to see who clicks them. If you use Google AdWords, your stats can be tracked enabling you to receive money.
4.Sales – Track how much your shopping cart takes in per month. This will tell you where your sales go down or up and when people abandon your shopping cart without purchasing. To help you predict the future of your business, compare statistics appropriately and identify buying trends.
5. Keyword analysis – Each page can be dedicated to one or two keywords. By looking at page views you can analyse how well your keywords are working. Using a different page for different keywords also allows you to know which ones are under-performing for you so you can try a new tactic.
Google Analytics is a great program that does not cost anything and can help you measure many website statistics. With so much information, you can dominate your niche if you’re willing to invest the time and effort.
Michelle Dale is The Managing Director of Virtual Miss Friday, an Experienced Executive Virtual Assistant who collaborates with businesses and individuals with the sole aim of accomplishing their professional goals. Want to learn more about these comprehensive online business building success strategies? Contact VMF Today!